CosPro Agency » Winn-Dixie events http://blog.cosproagency.com News & Tips About Marketing Through Demonstrations Thu, 02 Feb 2012 22:28:09 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Winn-Dixie Back to School http://blog.cosproagency.com/2009/12/10/winn-dixie-back-to-school/ http://blog.cosproagency.com/2009/12/10/winn-dixie-back-to-school/#comments Thu, 10 Dec 2009 13:14:04 +0000 Kristin Bocox http://blog.cosproagency.com/?p=991 As retailers looked for ways to combat  the slowing Back to School Sales, CosPro Agency coordinated an effort across various brands to introduce several products to the Winn-Dixie customer during that time period.  Professional makeup artists conducted over 6,500 demonstrations in 25 top Florida Winn-Dixie stores over 4 weekends. The event featured products from Wet n Wild, Maybelline, Nailene, Olay and L’Oreal to name a few.

 

The event was pre-promoted in store and Winn-Dixie sent out emails to their Loyalty Club members. The event resulted in over 1,100 immediate sales translating to almost 12 sales per store!  Customers were thrilled to receive a gift bag filled with goodies and coupons and over 7,200 were distributed during the event. In addition, customers could sign up to win a Beauty Basket Raffle. The event was so successful Winn Dixie plans to do an encore in upcoming months.

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