CosPro Agency » promotion results; in-store demonstrations http://blog.cosproagency.com News & Tips About Marketing Through Demonstrations Thu, 02 Feb 2012 22:28:09 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 CVS Maybelline Results http://blog.cosproagency.com/2009/12/10/cvs-maybelline-results/ http://blog.cosproagency.com/2009/12/10/cvs-maybelline-results/#comments Thu, 10 Dec 2009 13:09:42 +0000 Kristin Bocox http://blog.cosproagency.com/?p=989 CosPro Agency executed another incredibly successful event!  Our professional makeup artists promoted Maybelline’s Color Sensational Lip Color and the Pulse Perfection Mascara wand in 479 CVS stores nationwide over the last two weekends in September! 44% of the customers that received the demonstration had not tried either of these products – so this provided great product awareness. And the CVS customer appreciated being able to test the products.

 

The event resulted in over 5,100 sales — averaging 10.5 pieces of product sold at each store in just 4 hours!  For every makeover performed, the makeup artists at least one product and we averaged 125% closure rate!

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