Posts Tagged ‘news’

CPI in the News

Posted in Cosmetic Promotions News on April 4th, 2013 by admin – Comments Off on CPI in the News

New Cosmetic Promotions sampling program to tap ethnic buying power

Cosmetic Promotions has announced a new sampling program for manufacturers targeting Hispanic and African-American consumers.

Citing a recent study by the Selig Center, Cosmetic Promotions stated that the African-American buying power topped $1.04 trillion last year and is growing faster than all other population segments combined since 2000. And Nielsen reported that Hispanic buying power, likewise, has topped $1 trillion annually and is expected to grow another 50% by 2017.

To read more of this Drug Store News store on Cosmetic Promotions, click here.

CPI Clients in the News

Posted in Uncategorized on February 25th, 2013 by admin – Comments Off on CPI Clients in the News

Pop star singer Carly Rae Jepsen is now the first spokeswoman for the natural personal care brand, Güd (by Burt’s Bees)! Güd launched in 2012 and has 36 body and hair care products in 5 different fragrances. Carly Rae Jepson will be instrumental in reaching Güd’s 20-something consumers.

Cosmetic Promotions is now working with Güd to get their products known! They are in the middle of distributing 75,000 samples to college females. Our street team is placing a bright Güd bag filled with 3 samples and coupons on female dorm room doors at 7 colleges across the nation. As part of our turnkey service, we designed and printed the bag and postcards. We have also worked with Güd to educate the Beauty Advisors at Walgreens and CVS. We love the product and love the people at Burt’s Bees. You go, Güd!

Beauty Round Up – In the News

Posted in Beauty Round Up on May 24th, 2011 by admin – Comments Off on Beauty Round Up – In the News

The cosmetic and skin care market is still showing signs of improvement, with drug stores and mass merchandisers proving to be the most popular channels for cosmetic purchasing. According to a Mintel survey 27% of shoppers said they have made replacement purchases in color cosmetics but avoided splurge products in 2010, down from 33% in 2009. 39% said they actively looked for sales and tried only to buy products on sale during 2010, versus 45% in 2009. Women 35-44 years were the most frequent purchasers (37%) of color cosmetics. The study also showed that mass merchandisers (57%) and drug stores (45%) were the most popular channels for cosmetic purchasing among women of all ages.

Permanent makeup is a growing trend. Similar to a tattoo, an artist inserts the pigment in your skin with a needle, and it never washes off. To perfect the makeup, it can take three to four sessions.

Dolce & Gabbana has launched their makeup line at Saks with famed makeup artist Pat McGrath. The two newest additions to the line are the Summertime collection and the Animalier collection which features a bronzer pressed into a compact with a leopard-print design.

Third Party Vendors Help Retailers Bolster Sales

Posted in Cosmetic Promotions News on October 14th, 2009 by Kristen Jason – Comments Off on Third Party Vendors Help Retailers Bolster Sales

1097-1Retail stores are using more third-party companies to assist in sustaining and building their sales in today’s tough economic climate.  While budgets get cut and staff is reduced, sales can go into a tailspin as marketing efforts are reduced.  By hiring outside firms to bolster their scaled-back marketing teams, chains are finding great results with less investment.

Cosmetic Promotions, Inc. (CPI); a marketing and promotional company based in Winter Park, Florid,a is a prime example of such a company.  Working with the Beauty Category and Marketing Managers at chains such as Walgreens, Rite Aid, Winn Dixie, and Sears, they design and implement programs and specialty events that relieve the overworked marketing staff and bring in new sales for the chains.

At Walgreens, CPI handles their monthly Beauty Box program.  This program involves sending a monthly “red box” to every store’s Beauty Department. Walgreens has between one and six beauty advisors (BAs) in each of their 7000 stores – on average 3.2 BAs in each store.  The monthly box contains kits from the various beauty vendors such as Revlon, L’Oreal, Procter & Gamble, Johnson & Johnson, and Unilever. Inside each kit are marketing tools ranging from signs and customer samples to continuing education training. BAs are encouraged to read and use the materials by entering to win prizes if they send in a quiz postcard for each brand.  CPI grades the postcards and sends the prizes direct to the winners.

When Walgreens eliminated its Beauty Supervisor positions, CPI created a Red Book training program for the stores to help fill the gap. The Beauty Supervisors were responsible for arranging training seminars for their stores. Without this layer, training was becoming difficult to achieve.  The Red Book program provides a book on all the brands that are stocked in the department. Each BA who completes the 50-question Red Book Quiz receives a diploma. So far over 2000 diplomas have been sent out for 2009.

In May, CPI teamed with Coty Fragrances for a Mother’s day fragrance sampling event at 200 Walgreens stores.  More than 6,300 customers received a fragrance demo and 40,000 samples were distributed. In addition, over 750 pieces were sold that day.  Some 80% of the customers had never tried one or more of the fragrances, and 72% of the customers surveyed said they would purchase at a later time, which should result in future sales.

To attract more women to its stores this season, Sears launched its upscale cosmetic and fragrance presentations in 13 stores in Chicago, Los Angeles and New York.  CPI assisted in their launch of full beauty departments by conducting makeovers for four brands: Yves Rocher, Iman, L’Oreal, and Maybelline.  Almost 800 makeovers were completed during the 2-day event, which resulted in over 1,000 pieces sold – an impressive 127% closure rate. The professional makeup artists helped consumers choose the right colors and products for them.  Some 77% of the customers had never tried Yves Rocher and 69% had never tried Iman before the event, providing massive exposure to these two exlusive brands.  L’Oreal had the highest sales, with almost 15 pieces per store during the event and 400 coupons distributed to stimulate future L’Oreal sales.  Each vendor had 8 hours of demonstration time in each of the 13 stores. Some 98% of those surveyed wanted more such free makeover events at the stores. A short video was produced of the event for Sears to use in their promotional materials. On December 5th and 12th, the same 13 stores will host a similar event featuring Iman, Rimmel, Milani and L’Oreal brands.

At Winn Dixie, Cosmetic Buyer Karen Lagarde engaged CPI to execute a special makeover/demonstration event in their top 25 stores – most in South Florida.  The stores had an event every Saturday during September and four vendors – L’Oreal, Procter & Gamble, Wet n’ Wild, and Pacific World – shared a professional makeup artist to entice consumers to sample beauty products while doing their food shopping.  Winn Dixie sent an email blast to their Customer Rewards Card members in these markets and had in-store signs publicizing the event in the weeks leading up to it.  More than 300 pieces were sold during the event.  To add value and excitement, CPI worked with six vendors to prepare a free beauty sample bag that was distributed during the event.  Winn Dixie is pleased with the sales lift and say they intends to replicate the event before the end of the year.

1097-21At Rite Aid, CPI assists their marketing team and beauty department with various community sampling programs. Their Glam Camp Teen Program has been very successful for more than 3 years.  Street teams hand out Glam Camp duffle bags filled with beauty samples at teen-oriented events such as concerts, beauty pagaents, cheerleading camps, and college campus events.  In addition, they bring the teens back to Rite Aid via their annual Back to School campaign, which involves a spread in Seventeen Magazine, Gift with Purchase program, Glam Camp web page, and in-store makeover event.  The Back to School makeovers were conducted at 200 top Rite Aid stores and featured professional makeovers or demonstrations on St Ives, Wet n Wild, Black Radiance, Veet and Clearasil products. More than 2200 pieces were sold during the event, over 3300 demonstrations performed and the website had over 32,000 hits during the August – October time period of the event.  Other sampling events target demographics such as African-American, Hispanic, and the new Men’s sampling program.

For more information on these and other events, contact Joann Tyson ( or 888-644-9916)