Posts Tagged ‘Minority Sampling’

N2 Greek Fashion Show – BTRW

Posted in Industry Trends, Marketing, Recent Events, Sampling on March 10th, 2009 by Kristin Bocox – Comments Off on N2 Greek Fashion Show – BTRW

The RITE AID Beauty The RITE Way Sampling program delivers fun and exciting product samples straight into consumers hands at local African American community events throughout the nation. Check out one of the wonderful events we attended below:

To commemorate the enormous impact that historically black fraternities and sororities have had on African American history, our present conditions, and our future, N2 Greek hosted a large scale fashion show and Party Stroll competition at the Carson Community center in Los Angeles, CA on February 22, 2009. We were onsite to hand out great sample bags as members from each of the nine organizations participated in a fashion show that displayed the current trends in the black community and Greek letter apparel worn by the sororities. The evening ended with a “Party Stroll” competition with members of each sorority coming together to display their pride in their organization through a combination of dance and traditional stepping.

With over 200 local chapters of the nine organizations in the Southern California region, the event reached thousands of college educated, professional individuals, who are members of one of the nine organizations and their families. The organizers of the event ran a great show. Overall, the crowd loved the gift bags and everyone was very grateful. We were even lucky enough to congratulate a $100 Rite Aid gift card winner!