Maybelline gets Results with Live Makeovers at Walgreens
Posted in Cosmetic Promotions News, makeovers, Recent Events on April 30th, 2010 by Joann Tyson – Comments Off on Maybelline gets Results with Live Makeovers at Walgreens
Winter Park, FL – 100 Walgreen’s stores recently hosted a Maybelline makeover event introducing new eye and lip products to their Florida consumers. A professional makeup artist was on hand at each store to apply Studio Pearls Shadow, Lash Stiletto Mascara and Shine Sensational Lip Gloss in mini eye and lip makeovers to delighted customers. In just 2 days, over 800 makeovers were performed resulting in more than 1000 pieces sold. According to a survey consumers took during the event, over one-third had never tried Maybelline products before, 33% purchased something that day and another 62% said they would make a Maybelline purchase in the future because of this event.
While there, the makeup artist personally trained the store’s Beauty Advisor on the brands so that they may assist future customers. Walgreens stores have an average of 3 beauty advisors per store – the only drug chain with beauty help in all stores.
The event was facilitated by Cosmetic Promotions, Inc – a promotional and marketing company headquartered in Central Florida who handles a slate of marketing programs for the #1 drug chain. As budgets get cut and staff is reduced, Retail stores are utilizing more third party companies to assist in building sales. By hiring outside firms to fill out their lean marketing, chains are finding great results with less time investment.
Cosmetic Promotions prides itself on providing totally turnkey programs for retail chains. For their in-store demo’s they create an “event in a box” kit that is sent to each demonstrator to bring into the store, eliminating the chance of items getting lost before the event. A standard kit includes the products, custom made signs and a beauty basket giveaway that customers can enter to win. “Our makeup artists have a minimum 2 years experience applying cosmetics and we do live telephone trainings before each event” says Joann Tyson, the company’s CEO; “We also train them on selling tips and give them the proper tools so each artist can execute the event. This is why a standard rate of sales at one of our events results in selling about one week’s worth of product in just 4 hours”
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For more information on Cosmetic Promotions, contact Joann Tyson at 888-644-9916 or visit our website: www.cosproageny.com.
Usually concealers thick enough to cover dark eye circles are creamy and not really appropriate for blemishes. We liked Maybelline Mineral Power Natural Perfecting Concealer because it hid our dark circles completely, but since it’s oil, talc, and fragrance free, we could use it on other imperfections. Now we don’t need two concealers- we can see why this product won beauty awards from Oprah Magazine and Marie Claire.
We all know by now that sunscreen is a must, but many people are unaware of just how much to apply. You need about a teaspoon for your face, and a shot glass for your body. It’s a lot of rubbing in, but it’s necessary to get the coverage you need. And don’t forget to protect your lips. We like Maybelline Moisture Extreme Lipcolor. It has an SPF of 15, and with 56 shades every woman is bound to find her perfect color. It also moisturizes like a lip balm, so you don’t have to worry about the heat parching your lips.
When you’re tired, adding a touch of shimmer eyeshadow on the inner corner of the eyes can make you look refreshed. A golden color is great for darker complexions, and for pale complexions try a silvery shade. We really liked the 50 Sunlit Bronze Maybelline Expertwear Eye Shadow Quad for the summer. Each shadow is marked with the best part of the eye to apply the colors. Best of all, it’s crease and fade resistant, a must in this hot weather.
We were first drawn to Maybelline Shine Seduction Glossy Lipcolor by the slick modern packaging and unique applicator tip. However, we were pleased to see that what’s inside is just as great. We tried this 2007 Best of Beauty Award winning lip gloss in shade 720 Sunkissed. It’s a universally flattering bronze color that goes on sheer, while the formula’s aqua botanicals and Vitamin E helps keep lips smooth. Another bonus is that the gloss is light weight and non sticky.
If only all mascara tubes were the same as Maybelline Define-A-Lash Volume Washable Mascara! The innovative tube makes it so the brush has the perfect amount of mascara, so you can keep adding layers without getting clumps. Best of all, when you wash your face at night you don’t have to scrub your eyes or use elaborate makeup removers. This mascara comes out with regular soap and water. The mascara brush is especially shaped to help you define even the smallest lashes.