Posts Tagged ‘makeovers’

Maybelline gets Results with Live Makeovers at Walgreens

Posted in Cosmetic Promotions News, makeovers, Recent Events on April 30th, 2010 by Joann Tyson – Comments Off on Maybelline gets Results with Live Makeovers at Walgreens

1309-press-release-and-article1Winter Park, FL – 100 Walgreen’s stores recently hosted a Maybelline makeover event introducing new eye and lip products to their Florida consumers. A professional makeup artist was on hand at each store to apply Studio Pearls Shadow, Lash Stiletto Mascara and Shine Sensational Lip Gloss in mini eye and lip makeovers to delighted customers. In just 2 days, over 800 makeovers were performed resulting in more than 1000 pieces sold. According to a survey consumers took during the event, over one-third had never tried Maybelline products before, 33% purchased something that day and another 62% said they would make a Maybelline purchase in the future because of this event.

While there, the makeup artist personally trained the store’s Beauty Advisor on the brands so that they may assist future customers. Walgreens stores have an average of 3 beauty advisors per store – the only drug chain with beauty help in all stores.

The event was facilitated by Cosmetic Promotions, Inc – a promotional and marketing company headquartered in Central Florida who handles a slate of marketing programs for the #1 drug chain. As budgets get cut and staff is reduced, Retail stores are utilizing more third party companies to assist in building sales. By hiring outside firms to fill out their lean marketing, chains are finding great results with less time investment.

Cosmetic Promotions prides itself on providing totally turnkey programs for retail chains. For their in-store demo’s they create an “event in a box” kit that is sent to each demonstrator to bring into the store, eliminating the chance of items getting lost before the event. A standard kit includes the products, custom made signs and a beauty basket giveaway that customers can enter to win. “Our makeup artists have a minimum 2 years experience applying cosmetics and we do live telephone trainings before each event” says Joann Tyson, the company’s CEO; “We also train them on selling tips and give them the proper tools so each artist can execute the event. This is why a standard rate of sales at one of our events results in selling about one week’s worth of product in just 4 hours”

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For more information on Cosmetic Promotions, contact Joann Tyson at 888-644-9916 or visit our website: www.cosproageny.com.

Walgreens Gets Vogue Makeovers!

Posted in Cosmetic Promotions News, makeovers, Recent Events on April 30th, 2010 by Joann Tyson – 1 Comment

1265-press-release-and-article1Winter Park, FL – The prestigious women’s magazine, Vogue Magazine, sponsored Cover Girl makeovers at 14 Florida market Walgreens stores. The professional makeup artists were demonstrating the new Lash Blast Mascara and promoted the Magazine’s latest sweepstakes – a chance to win an Andrew Marc Salina Handbag – by distributing trend sheets to attendees.

The event offered customers a wonderful Cover Girl gift-with-purchase cosmetic bag, which helped sell over 152 pieces during the event – a 62% closure rate. A survey conducted during the event showed that a whopping 81% of customers surveyed had used Cover Girl before and 99% of them wanted more makeover events at Walgreen’s. Over 59% of the customers were within the target age group (25-50) of the brand and magazine.

1265-press-release-and-article-11Cosmetic Promotions, a promotional and marketing company based in Central Florida executed the event. They handle many programs for magazines at retail stores. Their trained makeup artists have a minimum of 2 years experience applying makeup and execute events all over the United States. The magazines offer the makeovers as a bonus to their clients who purchase more pages in the publications.

“Customers were thrilled with the event, these are good results” says Rachael Cohn, Beauty Promotion Director from Vogue Magazine.

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For more information on Cosmetic Promotions, contact Kristin Bocox at 877-3COSPRO ext #501

or visit our website: www.cosproageny.com.

Venetian Walgreens Beauty Event Schedule

Posted in Cosmetic Promotions News, Recent Events, Uncategorized on May 8th, 2009 by Kristen Jason – 2 Comments

These events will be running every weekend through July 2009 from 11am-5pm at the Walgreens located at the southeast corner of Sands Avenue and Las Vegas Boulevard inside the resort complex.

L’Oreal & Coppertone

  • Loreal: FREE Tru Match Makeovers and FREE Skin Genesis Sample
  • Coppertone: FREE Beach Bag with any purchase

May 8th
May 17th
May 22nd
May 30th
June 5th
June 13th
June 19th
June 26th
July 3rd
July 12th
July 17th

Neutrogena, Roc and Aveeno

  • Neutrogena – FREE makeovers May 9th on Neutrogena Mineral Sheers Foundation, Neutrogena Nourishing Eye Quad and Neutrogena Nourishing Eye Liner
  • RoC and Aveeno – FREE demonstrations on skincare items

May 15th
May 23nd
May 29th
June 7th
June 12th
June 20th
June 28th
July 4th
July 10th
July 18th