New Cosmetic Promotions sampling program to tap ethnic buying power

Cosmetic Promotions has announced a new sampling program for manufacturers targeting Hispanic and African-American consumers.

Citing a recent study by the Selig Center, Cosmetic Promotions stated that the African-American buying power topped $1.04 trillion last year and is growing faster than all other population segments combined since 2000. And Nielsen reported that Hispanic buying power, likewise, has topped $1 trillion annually and is expected to grow another 50% by 2017.

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20,000 Health and Beauty Sample Bags to be Distributed

Harrisburg, PA – As part of its efforts to attract Hispanic Shoppers, RITE AID has partnered with Cosmetic Promotions Inc, a National marketing company that specializes in beauty, to promote their beauty and health department to Hispanic females. The program is in its 4th successful year sending Hispanic Bi-lingual models to a series of 10 community events in 4 key Hispanic markets and will ultimately distribute 20,000 beauty and health sample bags to female attendees.  The sample bags include products geared to Hispanics from RITE AID Beauty/Health vendors including  Smooth n’ Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L’Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus.  In addition, some of the bags contain a prize of a $100 RITE AID gift card.

On June 20th, Rite Aid helped celebrate Puerto Rican and Hispanic Culture by attending the 30th Annual Yonkers Hispanic Parade and Festival distributing 2,000 sample bags within 3 hours to some of the 30,000 attendees. The Yonkers Puerto Rican / Hispanic Day Parade Foundation is dedicated to the preservation of Puerto Rico’s cultural heritage and the significant contributions Puerto Ricans make to the diversity of our society. By 3pm the parade reached Chicken Island, where the festival began with live musical entertainment and traditional food. The Rite Aid booth was set up right near the stage and as the crowd gathered to enjoy the entertainment, Hispanic models were there to greet them with the free sample bag. The recipients were very excited and many of the ladies were seen trying the lipstick that was included.

On June 28th, the bags were distributed at the San Juan Bautista Parade and Concert that was held at Wiggins Waterfront Park in Camden, NJ. Over 40,000 people attended this annual family-oriented tradition which displayed a mosaic of the very best of the Latin-American rhythms and dances from around the region, marching bands, decorated floats, exhibits, the flavors and aromas of ethnic cuisine.  The parade led the crowd into the park for the concert which featured the hottest local and international Latin bands. Located on the waterfront with a fabulous view of the Philadelphia skyline, the festivities continued well into the evening.

This sampling program is in addition to RITE AID’s African American (Beauty the RITE Way) and Teen (Glam Camp) beauty target sampling programs. All three programs are completely coordinated and executed by Cosmetic Promotions Inc.  The company secures the vendors, the bags and all the venues for distribution. The Hispanic program begins its 5th year in July and will run through June 2010 and events will be in the Philadelphia, Los Angeles, New York and New Jersey areas.

If interested in participating in this or other targeted sampling events, please contact Tracie Gilbert at 877-665-1640.

Targeting Hispanic Women at Community Events

Harrisburg, PA – RITE AID has been working with Cosmetic Promotions Inc, a National marketing company that specializes in beauty, to promote their beauty and health department to Hispanic females by attending a series of 10 community events in 4 key Hispanic markets. The program is in its 4^th successful year sending Hispanic bilingual models to various conferences and festivals to distribute 20,000 beauty and health sample bags to female attendees.  Attendees of these events have always been thrilled with the sample bags that include products geared to Hispanics from RITE AID Beauty/Health vendors including  Smooth n’ Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L’Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus.  In addition, some of the bags contain a prize of a $100 RITE AID gift card.

An upcoming event is the 33^rd Annual National Hispanic Women’s Conference being held this year on May 22^nd in Pasadena, California at the Convention Center. Over 3,000 Latinas are expected to attend this one-day conference that focuses on professional development and networking. The day includes workshops on career planning, educational achievement, financial planning and life empowerment as well as a runway fashion show. The conference’s signature event – Women of the Year Awards Luncheon – honors three exemplary Latinas who have influenced their chosen industry and have made a mark on society as a whole.

Bags will also be distributed to the first 2,000 females who attend the Hispanic Cultural Street Festival in downtown Los Angeles on May 24^th. Over 30,000 people are expected to attend this annual weekend celebration of Hispanic music, food, dance, art and culture. A free Health & Wellness Village will offer screenings, blood pressure, preventative programs and bilingual materials for festival-goers while Latin, Jazz and Pop musical acts will captivate the audience.

On May 30^th, the first 2,000 females attending the 10^th Annual Cuban Parade and Festival in N. Bergen, New Jersey will receive a RITE AID Hispanic Sampling Bag. This festival is all about honoring the vast contributions of Cuban-Americans in the United States and is expected to attract over 50,000 people. The festival will feature food kiosks with traditional food and plenty of entertainment and music by various artist and groups.

This sampling program is in addition to RITE AID’s African American (Beauty the RITE Way) and Teen (Glam Camp) beauty target sampling programs. All three programs are completely coordinated and executed by Cosmetic Promotions Inc.  The company secures the vendors, the bags and all the venues for distribution. The Hispanic program begins its 5^th year in July and will run through June 2010 and events will be in the Philadelphia, Los Angeles, New York and New Jersey areas.