Posts Tagged ‘event marketing’

RITE AID and Seventeen Magazine Team up to Entice Teens

Posted in Cosmetic Promotions News on August 5th, 2009 by Kristen Jason – Comments Off on RITE AID and Seventeen Magazine Team up to Entice Teens

In store events and 2 page magazine spread for Back to School

ra-seventeen-magazineHarrisburg, PA – Teen spending in the U.S. is expected to reach $208.7 billion by 2011, an increase despite an estimated 3% decline in the 12-17 year old population. Currently, Teens make up over 11% of the U.S. population and are an important target market to RITE AID with its various Glam Camp programs including sampling, a gift with purchase and in-store events all geared towards teen girls 13-19.

The September Seventeen magazine issue (on counter August 10th), will feature a 2-page Glam Camp ad announcing this year’s mega Back to School event happening at RITE AID throughout August and September. Teens can receive a free Glam Camp beauty sample bag by mail when they purchase any 3 items featured in the Glam Camp ad. Maybelline, Clearasil, NYC Cosmetics, Sally Hansen Nails, Got2Be hair, Veet, Loves Baby Soft and Phisoderm are the participating brands.  Seventeen is promoting the gift with purchase event via their website and email blasts. In addition, teens can visit for more details. RITE AID will also promote the event in their August-September Circulars and it is part of the August and September Single Check Rebate Catalog.

At store level, the ad is supported with special signs and displays on tables promoting the gift with purchase feature. There will also be Teen Makeovers conducted by a professional makeup artist at 200 top stores on August 15th, 16th, 22nd and 29th. Teens can get a new Back to School look from Wet n Wild or Black Radiance brand cosmetics and enter to win a beauty basket filled with full size products at each store – 200 baskets will be awarded. Other items being demonstrated include Veet hair remover, Clearasil Pimple Pen or Vanishing Treatment and St Ives Apricot Scrub.  Teens can find a store near them by checking the website.

Cosmetic Promotions, Inc – the national promotional company coordinating the entire event – is utilizing Social Networking such as Twitter and Facebook as another way to promote the event to Teens. CPI secures the professional makeup artists and vendors as well as supplying the bags and baskets. They also designed RITE AID’s in-store signage, Single Check Rebate ad, Seventeen magazine spread, landing page, secured the gift bags and handle the collating and redemption of the gift bags.