Posts Tagged ‘Demonstrations’

Delivering Samples into the Hands of Teens

Posted in Marketing, Recent Events, Sampling on March 20th, 2009 by Kristin Bocox – Comments Off on Delivering Samples into the Hands of Teens

The RITE AID Glam Camp program delivers fun and exciting product samples straight into teens hands at local community events throughout the nation. The program is co-ordinated and executed by Cosmetic Promotions, Inc – a Florida based company that handles programs for major drug chains and retailers nationwide. They provide makeup artists and models via their CosPro Agency as well.

WPST radio station in New Jersey hosted a “Prom and Sweet 16 Expo” on March 22nd and offered their listeners a chance to win a complete prom package for 5 couples including limousine, dresses, tuxedos, make-up and spa services. It was held at the Hilton Garden Inn inHamilton, NJ. and CosPro Agency models were on hand to distribute FREE Glam Camp Sampling bags courtesy of RITE AID to the first 500 attendees who arrived at the event.

The FREE Glam Camp Bag is filled with over $25 of great beauty products and coupons! TheGlam Camp bags are also a gift themselves as they are a pink and black small duffel bag with a hip logo that can be re-used for school, events, or hobbies.

For more information on the Glam Camp Program or other targeted sampling programs, please contact Joann Tyson (  or Kristin Bocox (  or by calling 888-644-9916.

December Fragrance Sampling Event Results in 4:1 ROI

Posted in Recent Events, Sampling on February 10th, 2009 by Kristin Bocox – Comments Off on December Fragrance Sampling Event Results in 4:1 ROI

Holiday sales for the retail industry showed flat at best, with an average of a negative 5.5 to 8% overall. However, one bright spot was a fragrance sampling event at JC Penney’s that was executed by CosPro Agency (headquarters Orlando, FL) nationwide.

The event was held in 400 of the number three department store chain’s locations the two weekends before Christmas. Each store had a professional demonstrator hired and trained by the CosPro Agency there to help shoppers choose fragrance Christmas gifts while sampling the newest and hottest scents. Each four hour event averaged sales of over 17 pieces of product and the two weekend’s sales totaled over $250,000 in register rings. This resulted in an almost 4:1 immediate return on the manufacturer’s investment in this event. Over 55,000 customers received a sample or were sprayed which will result in more sales the following weeks. Typically a retailer can expect as much as a 10% lift in sales the weeks after such an event.

For more information on how to increase sales at your chain or for your product, contact Kristin Bocox at 972-228-0074 or or go to their website: