Short, sparse eyelashes are never what we want, but often what nature gave us. However, there is a new way to combat limited lashes and it costs less than you’d think. CoverGirl Lash Blast Length mascara goes completely above and beyond our expectations of what an $8, or less, mascara can do. It comes in both regular and water resistant and has three colors to choose from: very black, black and black brown. To apply, place the wand at the base of your lashes and brush through to the ends. The ultra long brush bristles and the unique nylon formula equal fantastically longer and separated lashes. It never flaked, clumped, or smudged all day and when it was time for removal, it came off completely and easily. We even liked the look and feel of the packaging.

We loved how it glided on with no clumps and gave us sky-high length! The downsides were that we had to use three coats to see those great results, and it only created length, not volume.

All in all, we give CoverGirl’s Lash Blast Length mascara an 8 out of 10 for low price, ultra lash-length, easy removal and zero flaking. At just under $8, it’s a very budget-friendly option for those looking for wondrously long lashes.

South Florida Walgreens (March 6, 2010) – CosPro Agency recently held another successful demonstration at Walgreens locations across southern Florida. The event promoted and demonstrated the new CoverGirl Lash Blast Length mascara in order to amplify product sales and create product awareness.

The product was incredibly well received by consumers. Fourteen stores sold 152 pieces averaging eleven pieces sold, per store, in only four hours! The closure rate was very high; for every three makeovers done, two of those made purchases. Over sixty percent of customers made purchases that day and thirty percent said they will definitely be purchasing Lash Blast Length in the near future. In addition, twenty percent of the customers didn’t know the product beforehand so it was a great event for product awareness. With the chance to try a new product before buying, an enticing gift-with-purchase and knowledgeable demonstrators to help customers make educated decisions – this event was a hit!

Additionally, at least one beauty advisor per store was trained on the product and will be able to assist customers for future sales. And almost all (99%!) of the customers agreed that they enjoyed the event and would love to see more product demonstrations and sampling.

For additional information on samplings and demos please email Kristin Bocox at kristin@cosmeticpromotions.com or call (877) 326-7776 ext 501.

Bright coats are considered to be a must have for the Fall 2009 (think colors like teal and amethyst). This is a welcome change from the usual neutral colors. CoverGirl is right on this trend with their Eye Enhancers 4-kit Shadow palette in Tropical Fusion 205. The colors are vivid and will go perfectly with the colors in style this season. Although the colors are very vivid in the palette, they don’t go on very heavy. If you want a more extreme look, try dampening the applicator before applying.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

Cosmetic Sales at Drug and Discount Stores Rise Due to In-store Demonstrations

Shoppers visiting Shopko stores in June were surprised to find professional makeup artists promoting CoverGirl products such as Simply Ageless Foundation, TRUblend Foundation and Loose Powder, Perfect Point Plus Eyeliner, Eye Enhancer Eye Shadow, and Eyelights Mascara.  Over 560 customers took advantage of the free makeover and that translated in almost 2000 sales in just 4 hours! 38% of the customers who had the makeover had never used CoverGirl cosmetics and were glad to be able to try before they bought. In addition, 3000 coupons were distributed which will bring the customers back, and 51% of customers surveyed intended to make a purchase.

The Saturday event was supported by an ad and the same store sales increased in these 93 stores by 17% in dollars and almost 23% in units. The chain is considering offering more such events combined with super saver ad programs.

Over at Navarro Drugs, a small chain catering to a mainly Hispanic market, professional, bi lingual makeup artists demonstrated TruBlend Liquid Makeup, Simply Ageless Foundation, TruConcealer, Wetslicks, Lash Blast Luxe ,Eye Enhancers, TruCheeks Blush, Perfect Point Eyeliner  and Continuous Lipstick to customers. Over 267 pieces were sold in less than 4 hours in the 10 Miami area stores. Of those who didn’t purchase that day, 30% indicated intent to buy. At both Navarro and Shopko, customers could enter to win a free beauty basket filled with CoverGirl Products – one per store.

Both programs were completely coordinated and executed by Cosmetic Promotions Inc. The company secures the professional makeup artists, trains them and handles all the details to insure a successful event.

Looking for a goof-proof way to use bold eyeliner? Try CoverGirl LineExact Liquid Liner. The compact pen and felt tip makes using liquid eyeliner a cinch. We liked the polished look it gave our eyes. You can achieve a very thin line or a bold line by changing the pressure when you apply it. What we liked the most is that the eyeliner didn’t move all day, but washed off completely with our regular facial cleanser. No special eye makeup remover needed!

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

Lip gloss never tasted so good! We tried Covergirl Wetslicks Fruit Spritzer in Plum Splash and liked the subtle fruit flavor. This gloss is fun but effective; it contains botanicals that improve lip condition over time.

Be sure to check your local paper on Sunday, August 2^nd. There are $1 and $2.50 coupons for CoverGirl products!

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

All makeup sponges are not created equal. From experience we know that the dollar store brand sponges take off your makeup more so than they blend it. We trust CoverGirl Make-up Masters Sponge Wedges. The texture is perfect for putting your foundation on smoothly and evenly. You get a pack of 6 but the sponges are reusable; just wash with every use.

Even foundation that’s blended in properly gives a natural look. If you really want to keep a natural glow, we suggest only using powder on the chin, forehead, and sides of the nose after your foundation.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

Good news for makeup artists who love free products! Elle Magazine and CoverGirl Cosmetics have collaborated to host the Beauty Guru Challenge where makeup artists can win hundreds of dollars of CoverGirl cosmetics. This contest will run from June 15, 2009 to July 2, 2010 and has a weekly and annual drawing.

How does it work? Go to http://videostar.elle.com and check out the monthly challenge. This month’s challenge is to create an Old Hollywood Glamour look inspired by the red carpet. You upload a video demonstrating how you get the look using at least 50% CoverGirl products onto the site. Your video will post on the site, and every time someone looks at your video it is counted as a vote. Tip: The file size has to be 100MB or less and music, photographs, and artwork in your video must be yours or you have to receive official permission to include it. Qualified judges will look at the number of votes, clarity of instruction, and the final look to select a winner every week.

If you’re the lucky weekly winner you win the Elle Video Star title $250 worth of free CoverGirl products! On July 9, 2010, an annual grand prize winner will be selected from all of the Elle Video Star winners. Not only is the grand prize winner featured on the site, they will also get $3,000 worth of beauty products. Good luck!

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

If you like false eyelashes then you will love CoverGirl Lashblast Volume Blasting Mascara. It gives the look of dramatic eyelashes in just one coat. We found that we didn’t have to use multiple layers to get the volume we wanted. Another plus is that it removes easily with soap and water so you don’t have spend your evenings removing your eye makeup. It’s hypoallergenic so contact lens wearers can join in the fun too.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

CoverGirl Lipslicks Lipgloss is a classic that has been around for quite some time, so it’s no wonder CoverGirl didn’t discontinue this product. It gives you the moisturizing benefits of a chapstick with the high shine of a gloss. This product is ideal for women who don’t like makeup but would like a dash of color, or for teens just starting to get into makeup. Lipslicks Lipgloss is very lightweight, but will keep your lips soft all day. It goes perfectly underneath lipstick; we didn’t realize how heavy chapstick was until we tried Lipslicks. We tried shade 110 Princess, a very light pink,  which is most flattering on pale skin. If you have a medium complexion, rosy pinks are best such as 130 Daring. If you have a dark complexion, skip the pastels and try a berry pink like 125 Edgy.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.