The Rite Aid Beauty the Rite Way program delivers fun and exciting product samples straight into the hands of African American women at local community events throughout the nation. The program, in its 5th year, is completely facilitated by Cosmetic Promotions Inc (CPI) – a national marketing and promotional company that specializes in promoting beauty products for mass retailers and vendors. CPI sends Ethnic models to various conferences and festivals in 5 markets to distribute a total of 20,000 beauty sample bags to female attendees. This year’s bags include products from Rite Aid beauty vendors including Jergens, Just for Me, Softsoap, Blue Star Ointment, Smooth ‘N Shine, Soft Crème, Maybelline Mineral Powder, Mane ‘n Tail and Fantasia Hair Polisher.  In addition, some of the bags contain a prize of a $100 RITE AID gift card.

On Saturday June 27th, Beauty the Rite Way models will be onsite during the first day of the 17th Annual D.C. Caribbean Carnival. The two-day Mardi Gras-style fiesta has evolved into one of the nation’s premier carnivals. The annual Carnival is a one-of-a-kind experience that offers the community awareness of Caribbean culture and traditions and welcomes over 500,000 visitors to the nation’s capital each year to enjoy the third largest Carnival destination in North America. The festival will kick off with a three-mile Mardi Gras parade along Georgia Avenue. It will lead right into Banneker Recreation Park where Rite Aid will have a booth displaying a banner and the models will distribute free gift bags to the first 2,000 female attendees. The festival will conclude on Sunday with “De Savannah” a showcase of Caribbean arts & crafts, entertainment, and cuisine.

The entire program is completely coordinated and executed by Cosmetic Promotions Inc who secures the bags, the vendors, and the venues for the program. Rite Aid also has a Hispanic and Teen Beauty Sampling Program.

20,000 Health and Beauty Sample Bags to be Distributed

Harrisburg, PA – As part of its efforts to attract Hispanic Shoppers, RITE AID has partnered with Cosmetic Promotions Inc, a National marketing company that specializes in beauty, to promote their beauty and health department to Hispanic females. The program is in its 4th successful year sending Hispanic Bi-lingual models to a series of 10 community events in 4 key Hispanic markets and will ultimately distribute 20,000 beauty and health sample bags to female attendees.  The sample bags include products geared to Hispanics from RITE AID Beauty/Health vendors including  Smooth n’ Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L’Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus.  In addition, some of the bags contain a prize of a $100 RITE AID gift card.

On June 20th, Rite Aid helped celebrate Puerto Rican and Hispanic Culture by attending the 30th Annual Yonkers Hispanic Parade and Festival distributing 2,000 sample bags within 3 hours to some of the 30,000 attendees. The Yonkers Puerto Rican / Hispanic Day Parade Foundation is dedicated to the preservation of Puerto Rico’s cultural heritage and the significant contributions Puerto Ricans make to the diversity of our society. By 3pm the parade reached Chicken Island, where the festival began with live musical entertainment and traditional food. The Rite Aid booth was set up right near the stage and as the crowd gathered to enjoy the entertainment, Hispanic models were there to greet them with the free sample bag. The recipients were very excited and many of the ladies were seen trying the lipstick that was included.

On June 28th, the bags were distributed at the San Juan Bautista Parade and Concert that was held at Wiggins Waterfront Park in Camden, NJ. Over 40,000 people attended this annual family-oriented tradition which displayed a mosaic of the very best of the Latin-American rhythms and dances from around the region, marching bands, decorated floats, exhibits, the flavors and aromas of ethnic cuisine.  The parade led the crowd into the park for the concert which featured the hottest local and international Latin bands. Located on the waterfront with a fabulous view of the Philadelphia skyline, the festivities continued well into the evening.

This sampling program is in addition to RITE AID’s African American (Beauty the RITE Way) and Teen (Glam Camp) beauty target sampling programs. All three programs are completely coordinated and executed by Cosmetic Promotions Inc.  The company secures the vendors, the bags and all the venues for distribution. The Hispanic program begins its 5th year in July and will run through June 2010 and events will be in the Philadelphia, Los Angeles, New York and New Jersey areas.

If interested in participating in this or other targeted sampling events, please contact Tracie Gilbert at 877-665-1640.