New Cosmetic Promotions sampling program to tap ethnic buying power

Cosmetic Promotions has announced a new sampling program for manufacturers targeting Hispanic and African-American consumers.

Citing a recent study by the Selig Center, Cosmetic Promotions stated that the African-American buying power topped $1.04 trillion last year and is growing faster than all other population segments combined since 2000. And Nielsen reported that Hispanic buying power, likewise, has topped $1 trillion annually and is expected to grow another 50% by 2017.

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The Rite Aid Beauty the Rite Way program delivers fun and exciting product samples straight into the hands of African American women at local community events throughout the nation. The program, in its 5th year, is completely facilitated by Cosmetic Promotions Inc (CPI) – a national marketing and promotional company that specializes in promoting beauty products for mass retailers and vendors. CPI sends Ethnic models to various conferences and festivals in 5 markets to distribute a total of 20,000 beauty sample bags to female attendees. This year’s bags include products from Rite Aid beauty vendors including Jergens, Just for Me, Softsoap, Blue Star Ointment, Smooth ‘N Shine, Soft Crème, Maybelline Mineral Powder, Mane ‘n Tail and Fantasia Hair Polisher.  In addition, some of the bags contain a prize of a $100 RITE AID gift card.

On Saturday June 27th, Beauty the Rite Way models will be onsite during the first day of the 17th Annual D.C. Caribbean Carnival. The two-day Mardi Gras-style fiesta has evolved into one of the nation’s premier carnivals. The annual Carnival is a one-of-a-kind experience that offers the community awareness of Caribbean culture and traditions and welcomes over 500,000 visitors to the nation’s capital each year to enjoy the third largest Carnival destination in North America. The festival will kick off with a three-mile Mardi Gras parade along Georgia Avenue. It will lead right into Banneker Recreation Park where Rite Aid will have a booth displaying a banner and the models will distribute free gift bags to the first 2,000 female attendees. The festival will conclude on Sunday with “De Savannah” a showcase of Caribbean arts & crafts, entertainment, and cuisine.

The entire program is completely coordinated and executed by Cosmetic Promotions Inc who secures the bags, the vendors, and the venues for the program. Rite Aid also has a Hispanic and Teen Beauty Sampling Program.

The month of February has been used to recognize black history since 1926. On February 22nd of this year N2 Greek, a provider of African-American Greek paraphernalia, hosted a large scale fashion show and party stroll competition in Carson, CA at the Carson Community Center. Beautiful models from the CosPro agency passed out 2,000 RITEAID gift bags filled with Beauty products from 12:00pm to 5:00pm.

The purpose of the N2Greek Fashion Show and Party Stroll Competition was to commemorate the impact of historically black fraternities and sororities on African American history. Members of nine organizations participated in the fashion show. The sororities displayed their pride in their organization through a combination of dance and traditional stepping in the Party Stroll Competition.

The N2Greek Fashion Show and Party Stroll Competition reached thousands of college educated professionals, members of the organizations, and their families. The crowd loved the gift bags which included samples of Jergens Original Lotion, Just for Me Oil Moisturizing Lotion, Softsoap, Blue Star Ointment, Smooth ‘N Shine hair products, Soft Crème Extra Care Healing Hand Cream, Maybelline, Mane’n Tail and Fantasia hair care. Ten of the 2,000 bags also contained winning cards entitling the recipient to a $100 Rite Aid Gift Card. The bags are part of an annual RITE AID sampling program that Cosmetic Promotions facilitates for RITE AID in 10 major African American Markets. The company also has similar Hispanic and Teen Sampling programs.

Cosmetic Promotions Inc is a marketing company that is celebrating 20 years in business this year. The company specializes in target marketing programs for mass beauty brands at drug and mass retailers. This program is totally paid for by the suppliers and is completely turn-key for the chain.
For more information on how to increase sales at your chain or for your product, contact Kristin Bocox at 972-228-0074 or kristin@cosmeticpromotions.com or go to their website: www.cosproagency.com.