In January of this year, L’Oreal released a line of sulfate-free hair care products for color-treated hair. There are three systems to choose from: Moisture, Smooth, and Volume.  If you didn’t already know, sulfates are the detergents that clean your hair in shampoos. Unfortunately, they can strip and dull hair, which is an even bigger problem for women who dye their hair.

We tried the L’Oreal EverPure Sulfate-Free Color Care System from the Moisture line, which includes the shampoo, conditioner, and deep restorative masque (named one of Marie Claire Magazine’s 25 Best Beauty Products of the Year for 2009). The system doesn’t contain salts or sulfates that wash away color. Instead, the system uses natural surfactants (gives products the ability to remove dirt when dissolved in water) and natural botanicals.

This system was completely the opposite of what we expected. Since the products don’t contain the sulfates that are in our favorite shampoos, we expected less lather than usual, less volume, and perhaps more product build up left behind. But the shampoo actually had a great lather, and we got a salon worthy clean. Most products for color-treated hair make you sacrifice volume for protecting your hair color. But even after flat-ironing, we had voluminous, light weight hair; we can’t wait to try their Volume products. The scent of this product is soft and subtle; it smells of rosemary, juniper, and mint.

Most hair sunscreen products only block UVB rays, but this system has both UVA and UVB filters so you also have better protection from the sun. After weeks of use, our hair color is still bright and shiny. We would recommend this product for anyone who wants volume, whether or not they color their hair. And as if we didn’t have enough reasons to continue buying this product, L’Oreal created EverPure without testing on animals or using animal by products.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.