The RITE AID Glam Camp program delivers fun and exciting product samples straight into teens hands at local community events throughout the nation. Check out one of the wonderful events we attended below:

Rite Aid Glam Camp and CosPro Agency are proud to be involved in this year’s Mardi Gras Cheer & Dance Nationals event in the Hershey Park Arena, Hershey, PA. Teen girls from Pennsylvania, New York and Ohio come to compete in one of the largest cheerleading competitions in the East. We participated in this event last year, and the competitors loved the gift bags so much, Mardi Gras Spirit contacted us this year and said, “We want you back!” .

Mardi Gras Cheer and Dance events are fun, friendly, fair, and an unforgettable experience for the competitors. The Awards Ceremony is done “Party Gras” Style, complete with a parade and Mardi Gras beads for everyone. Cheer teams competed on Saturday, March 14th, and dance teams on Sunday, March 15th.

Rite Aid Glam Camp is an exciting promotion targeted towards 14-19 year old teenage girls. The first 1,000 girls will receive complimentary Glam Camp Bags filled with over $25 of beauty products and coupons, encouraging them to purchase all their cosmetic and personal items at Rite Aid. The Glam Camp bags are a gift themselves as they are a pink and black small duffle bag with a hip logo that girls can re-use for school, events, or hobbies.

The RITE AID Beauty The RITE Way Sampling program delivers fun and exciting product samples straight into consumers hands at local African American community events throughout the nation. Check out one of the wonderful events we attended below:

To commemorate the enormous impact that historically black fraternities and sororities have had on African American history, our present conditions, and our future, N2 Greek hosted a large scale fashion show and Party Stroll competition at the Carson Community center in Los Angeles, CA on February 22, 2009. We were onsite to hand out great sample bags as members from each of the nine organizations participated in a fashion show that displayed the current trends in the black community and Greek letter apparel worn by the sororities. The evening ended with a “Party Stroll” competition with members of each sorority coming together to display their pride in their organization through a combination of dance and traditional stepping.

With over 200 local chapters of the nine organizations in the Southern California region, the event reached thousands of college educated, professional individuals, who are members of one of the nine organizations and their families. The organizers of the event ran a great show. Overall, the crowd loved the gift bags and everyone was very grateful. We were even lucky enough to congratulate a $100 Rite Aid gift card winner!

Holiday sales for the retail industry showed flat at best, with an average of a negative 5.5 to 8% overall. However, one bright spot was a fragrance sampling event at JC Penney’s that was executed by CosPro Agency (headquarters Orlando, FL) nationwide.

The event was held in 400 of the number three department store chain’s locations the two weekends before Christmas. Each store had a professional demonstrator hired and trained by the CosPro Agency there to help shoppers choose fragrance Christmas gifts while sampling the newest and hottest scents. Each four hour event averaged sales of over 17 pieces of product and the two weekend’s sales totaled over $250,000 in register rings. This resulted in an almost 4:1 immediate return on the manufacturer’s investment in this event. Over 55,000 customers received a sample or were sprayed which will result in more sales the following weeks. Typically a retailer can expect as much as a 10% lift in sales the weeks after such an event.

For more information on how to increase sales at your chain or for your product, contact Kristin Bocox at 972-228-0074 or kristin@cosmeticpromotions.com or go to their website: www.cosproagency.com