Lip gloss never tasted so good! We tried Covergirl Wetslicks Fruit Spritzer in Plum Splash and liked the subtle fruit flavor. This gloss is fun but effective; it contains botanicals that improve lip condition over time.
Be sure to check your local paper on Sunday, August 2nd. There are $1 and $2.50 coupons for CoverGirl products!
In store events and 2 page magazine spread for Back to School
Harrisburg, PA – Teen spending in the U.S. is expected to reach $208.7 billion by 2011, an increase despite an estimated 3% decline in the 12-17 year old population. Currently, Teens make up over 11% of the U.S. population and are an important target market to RITE AID with its various Glam Camp programs including sampling, a gift with purchase and in-store events all geared towards teen girls 13-19.
The September Seventeen magazine issue (on counter August 10th), will feature a 2-page Glam Camp ad announcing this year’s mega Back to School event happening at RITE AID throughout August and September. Teens can receive a free Glam Camp beauty sample bag by mail when they purchase any 3 items featured in the Glam Camp ad. Maybelline, Clearasil, NYC Cosmetics, Sally Hansen Nails, Got2Be hair, Veet, Loves Baby Soft and Phisoderm are the participating brands. Seventeen is promoting the gift with purchase event via their website and email blasts. In addition, teens can visit www.riteaid.com/GlamCamp for more details. RITE AID will also promote the event in their August-September Circulars and it is part of the August and September Single Check Rebate Catalog.
At store level, the ad is supported with special signs and displays on tables promoting the gift with purchase feature. There will also be Teen Makeovers conducted by a professional makeup artist at 200 top stores on August 15th, 16th, 22nd and 29th. Teens can get a new Back to School look from Wet n Wild or Black Radiance brand cosmetics and enter to win a beauty basket filled with full size products at each store – 200 baskets will be awarded. Other items being demonstrated include Veet hair remover, Clearasil Pimple Pen or Vanishing Treatment and St Ives Apricot Scrub. Teens can find a store near them by checking the www.riteaid.com/GlamCamp website.
Cosmetic Promotions, Inc – the national promotional company coordinating the entire event – is utilizing Social Networking such as Twitter and Facebook as another way to promote the event to Teens. CPI secures the professional makeup artists and vendors as well as supplying the bags and baskets. They also designed RITE AID’s in-store signage, Single Check Rebate ad, Seventeen magazine spread, riteaid.com/glamcamp landing page, secured the gift bags and handle the collating and redemption of the gift bags.
The effort you have to make to get a bit of color without making yourself vulnerable to skin cancer can be daunting. You need to apply sunscreen 30 minutes before heading outside, and then apply sunscreen every 2 hours to be protected. A great alternative is Neutrogena Sun Fresh Sunless Lotion. While we admit that this won’t give the dramatic results of a spray tan, we appreciated that it didn’t turn us that orange muppet color that some lotions are guilty of. Sun Fresh Sunless lotion also has a grapefruit nectarine fragrance, which is refreshing to those who can’t stand the smell of self-tanner.
For more sun exposure tips go to: http://www.neutrogena.com/econsumer/ntg/expertcenterdetail.myntg?segment=women&category=Bath+%26+Body&condition=Sun+Damage&target=/expertcenter/body/w-sun-savvy.html
Maybelline is launching their pigment rich Color Sensational Lipcolor in big way at Rite Aid in New York. As a welcome bonus, the cast of the Broadway play Chicago will be there to support it as well.
On July 30th, go to the Rite Aid at 26 Grand Central Terminal between the times of 8-10am, 12-2pm, and 3-7pm to check out the new lipstick and score freebies. Professional makeup artists will be there to give free makeovers and consultations, and they will be handing out gift bags with sample size products, coupons for Maybelline Color Sensational Lipcolor, and 50% discounts for Chicago the musical. Everything is on a first come first served basis so try to get there early!
In honor of the ‘tousled hair’ trend, Herbal Essences has launched a collection to help women get the look without a trip to the salon. To see the different looks, go to http://voting.elle.com/index.php?url=/Beauty_Face-Off/Fringed_Waves. You can vote on your favorite trend of the day by clicking on the photo of the celebrity you think has the best hair. After you vote you can see how everyone else voted, and find out more about the Tousle Me Softly line.
Don’t miss the Tousle Me Softly Sweepstakes on the Herbal Essences website: http://herbalessences.promo.eprize.com/tousle/?affiliate_id=2a. Just by entering your email address you’re entered into a sweepstakes that runs from July 1, 2009- October 1, 2009 with a $500 Visa gift card grand prize. We had a lot of fun checking out the daily Instant Win Game Play as well. There is a running picture, and if you click “STOP” and get a complete picture you win a gift card! Instant win game prizes include Visa, Express, Gap, Target, J.Crew, Panera Bread, iTunes, Starbucks, and Blockbuster, gift cards. There is also an Herbal Essence Product collection prize, which gets you shampoo, conditioner, and mousse. You can play the Instant Win Game once a day so keep coming back. Good luck!
We all know by now that sunscreen is a must, but many people are unaware of just how much to apply. You need about a teaspoon for your face, and a shot glass for your body. It’s a lot of rubbing in, but it’s necessary to get the coverage you need. And don’t forget to protect your lips. We like Maybelline Moisture Extreme Lipcolor. It has an SPF of 15, and with 56 shades every woman is bound to find her perfect color. It also moisturizes like a lip balm, so you don’t have to worry about the heat parching your lips.
When you’re tired, adding a touch of shimmer eyeshadow on the inner corner of the eyes can make you look refreshed. A golden color is great for darker complexions, and for pale complexions try a silvery shade. We really liked the 50 Sunlit Bronze Maybelline Expertwear Eye Shadow Quad for the summer. Each shadow is marked with the best part of the eye to apply the colors. Best of all, it’s crease and fade resistant, a must in this hot weather.
We were first drawn to Maybelline Shine Seduction Glossy Lipcolor by the slick modern packaging and unique applicator tip. However, we were pleased to see that what’s inside is just as great. We tried this 2007 Best of Beauty Award winning lip gloss in shade 720 Sunkissed. It’s a universally flattering bronze color that goes on sheer, while the formula’s aqua botanicals and Vitamin E helps keep lips smooth. Another bonus is that the gloss is light weight and non sticky.
All makeup sponges are not created equal. From experience we know that the dollar store brand sponges take off your makeup more so than they blend it. We trust CoverGirl Make-up Masters Sponge Wedges. The texture is perfect for putting your foundation on smoothly and evenly. You get a pack of 6 but the sponges are reusable; just wash with every use.
Even foundation that’s blended in properly gives a natural look. If you really want to keep a natural glow, we suggest only using powder on the chin, forehead, and sides of the nose after your foundation.
We love when packaging makes makeup easy to apply. Max Factor Vivid Impact Eyeshadow Duos allow you to use really intense eyeshadows without having to worry about mistakes. The dual sided eyeshadow tube gives you the perfect amount on the applicator every time so there is no mess. It’s no surprise that it’s the 2009 winner of the Life & Style Best of Beauty Award and the Star Superstar Beauty Award. This shadow is also easy to blend and layer; our favorite shade was 180 Emerald Coast. Stock up now, Max Factor products will not be sold in the United States anymore starting next year!