Hispanic Community Is A Growing Demographic

Hispanic Heritage Month is quickly approaching. Every year from September 15 through October 15, Americans observe National Hispanic Heritage month as a time to celebrate the history, culture and contributions made in the United States.

This is a great window of opportunity to connect with Latinos by setting up an in-store promotion with CosPro Agency that could go a long way in building brand affinity.  In 2011, it was expected that the Hispanic community would make up over 16% of the US population which is a 56% growth over the last decade. This along with the estimated increase over the next 5 years to about 18% will have a huge impact on our economy. As the Hispanic community grows it is forecasted that this buying power will grow to $1.6 trillion.  And why wouldn’t you want to foster connections with a market that is quadrupling in buying power?

CosPro can create printed material such as flyers and coupons in both English and Spanish and even contract bilingual makeup artists and demonstrators in your requested target markets for the most successful event. This is a great way to connect with both English and Spanish speaking Hispanics. Last year, CosPro Agency executed a Hispanic event in 200 stores at a national drug chain for Colgate.  The event was held for four hours in each store and sales totaled approximately 4,400 pieces, averaging 22 pieces per store!  The demonstrators were also able to train about 500 store employees on the product to help with continued sales.  With the training and the 8,000 coupons handed out, it was also a positive impact on future sales for the Colgate line.

Contact CosPro Agency to book your next Hispanic event now and let us create a successful event customized for your needs. Contact Kristin Bocox at Kristin@cosmeticpromotions.com or call at 877-326-7776 ext. 501#.

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