Increase Your Summer Sales

DemoLast Spring & Summer, CosPro Agency performed a FULL schedule of events which resulted in some very happy clients. Spring kicked off with a 400-store Neutrogena Wet Skin sun care event. The results for this event were amazing:

  • Over 3,400 total sales in just 4 hours per store
  • Half who had the demonstration purchased a Wet Skin item
  • 8,800 coupons were distributed throughout the event
  • 520 store employees were trained on the products to continue sales after the demos were over

CosPro agency also conducted a 1,000 store skin care event to launch the new L’Oreal Youth Code. CosPro Agency worked with L’Oreal to create counter cards and custom gift baskets to provide extra support and excitement, and the event was completed over five weeks in May and June with great success:

  • Demonstrators introduced over 13,600 customers to the new line
  • Sales averaged 7 pieces per store
  • Demonstrators were able to sell at least 1 piece of product for every 2 demonstrations
  • More than 31,000 samples and coupons were distributed throughout the event
  • Over 1,000 employees were trained on these products

Summertime proved to be equally successful with a CoverGirl event in 305 stores. Make-up artists performed mini-makeovers for CoverGirl and promoted Olay and Pantene products. CosPro Agency created all of the art for the event, including brochures, coupons and counter cards. We also created custom Gift Baskets to attract customers to our tables. The following are the incredible results:

  • Sales averaged 18.5 pieces PER STORE during each 5 hour event
  • Our makeup artists sold an average of over 3 pieces of product PER MAKEOVER
  • There were 18,000 samples distributed during the event
  • Over 300 chain employees were trained on all products involved in the event

TThese were just a few of the great events we worked on during the Spring and Summer months of 2011. Book your Spring or Summer 2012 event with CosPro Agency now and let us create a successful event customized for your needs. Contact Kristin Bocox at or call at 877-326-7776 ext. 501#.

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