Archive for October, 2011

Pump Up Sales for the New Year

Posted in Marketing on October 31st, 2011 by Kristin Bocox – Comments Off on Pump Up Sales for the New Year

Holiday ShoppingNow that we are entering 2012, you may be wondering how you can pump up your sales for the New Year. Reaching your customers for important holidays is key. With February approaching, now is the time to think about how you can help your customers celebrate Black History Month and Valentine’s Day. Here is some background on both and ways that you can attract more sales.

The origins of Black History Month began in 1915, when Dr. Carter G. Woodson and Rev. Jesse E Moorland co-founded the Association for the Study of African-American Life and History (ASNLH) to research and bring awareness to the role that African-Americans have played in history. In 1976, Black History Week turned into a month long observance. So why February? Abraham Lincoln, who issued the Emancipation Proclamation was born on February 12th. Frederick Douglass, a leading abolitionist, was born on February 14th. Every year, the ASNLH chooses a different theme. This year’s theme is African-Americans and the Civil War which will honor African-American efforts to end slavery in the United States.

Did you know that African-American consumers in the U.S. account for $913 billion in purchasing power? Using the CosPro Agency target marketing program to reach this demographic specifically instead of using a one size fits all approach makes sense. African-Americans have nuances within lifestyle, language, and culture that should be used to leverage marketing efforts. For instance, Essence Magazine and Vision Critical Group performed a study that revealed that African-American women spend 80% MORE on cosmetics annually and nearly twice as much on skin care products than general market women do annually. This is a fantastic time to schedule in-store promotions targeting the African America customer. CosPro can create coupons appealing to your target market which is a great way to encourage sales.

Another way to boost sales for February is to target Valentine’s Day shoppers.  It is believed that Americans began exchanging hand-made valentines in the early 1700′s. According to the Greeting Card Association, an estimated one billion valentine cards are sent each year, making it second only to Christmas. Valentine’s Day is also celebrated in Canada, Mexico, the United Kingdom, France, and Australia.

St. Valentine’s Day is rooted in Christian and ancient Roman tradition. One legend says that Valentine was a priest in the 3rd century in Rome. When Emperor Claudius II outlawed marriage for young men so they would be soldiers instead, Valentine performed marriages in secret. Another says that Valentine fell in love with a girl while in prison and wrote her a letter before his death signed “From your Valentine”. Others purport that Christians decided to celebrate Valentine’s feast day in the middle of February to “christianize” the pagan Lupercalia festival which was a fertility festival on February 15th. Also, the Middle Age French and English notion that February 14 was the beginning of birds’ mating season contributed to the idea that Valentine’s Day should be a day for romance.

In 2011, Valentine’s Day shoppers spent around $15.7 billion on their loved ones (1.7 billion more than in 2010) and retailers reported an increase of 4.2% in comparable sales. This year-to-year growth makes it plausible that 2012 sales will be even higher with advertising and promotion. Since 85% of all Valentine Cards are bought by women, it can be safe to target females by offering a fragrance sampling, Gift with Purchase program or even having a gift basket raffle to encourage sales. Sign up early with CosPro Agency to schedule your promotion. Contact Kristin Bocox at 877 3COSPRO or email at

How you can get holiday shoppers to spend MORE this year

Posted in Uncategorized on October 12th, 2011 by admin – Comments Off on How you can get holiday shoppers to spend MORE this year

The holiday shopping season is already about to begin. PriceGrabber® released the results of its first winter holiday shopping survey, which reveals that 45% of consumers intend to spend less money during the 2011 winter holiday shopping season than they did in 2010. 49% will spend the same amount, and only 7% will actually spend more this year. With forecasts like these, it’s up to the retailers to make their holiday sales surge with important efforts such as in-store demos and promotions, strategic pricing, and marketing.

Some are not spending more due to higher living expenses driving your customers to find better holiday bargains. According to PriceGrabber’s survey, 68% of shoppers say the overall economic climate will affect their overall spending. This is an opportunity to show your customers that your store or brand offers great deals. In store demos are a great to promote the impulse buy around the holidays whether a fragrance gift set or cosmetic/nail set for a stocking stuffer.

27% of the customers who planned on spending more this year said that it would be because of better prices on gifts. Getting your product in front of the customers is certainly one way to get them to purchase yours. Other reasons included more confidence in the economy, being tired of frugality, and increased credit. Shoppers are also confident that they will be able to find a great bargain – 70% said that they expect retailers will offer better discounts this year due to the economy. 75% listed price cuts and free shipping, followed by coupons and blowout sales as the most enticing to get them to products this holiday season. Did you know that Cosmetic Promotions can create coupons for your event to help with sales?

We can also help promote your in-store demos and events on Facebook and Four-Square by encouraging people to check in. For instance, if your customer checks in your store during a sampling event, then they could receive an online coupon good toward their next purchase or one that they could share with their network of friends.

The good news is that 53% of holiday shoppers will start earlier this year to spread out the impact of purchases and 33% are beginning their holiday shopping in October. This means you can start reaping the benefits of your marketing efforts early. Demonstration and sampling promotions will enhance your results as in-store demos usually produce one week’s worth of sales in only 4 hours. By using the CosPro Agency for your in-store events, you’ll benefit from over 20 years of experience and unsurpassed quality of service.

Book your event now by calling Kristin Bocox at 877-3COSPRO ext. 501# or email her at