Archive for September, 2011

Consumers Buy Brands That Give Back

Posted in Marketing on September 7th, 2011 by Kristin Bocox – Comments Off on Consumers Buy Brands That Give Back

Corporate philanthropy makes a difference all around. Not only do your customers care that your company is ethically responsible, but they actually have a preference for how you donate. A recent study called The Checkout revealed that when choosing between two brands that benefit a cause, 43% of women say they choose the brand that donates with every purchase over a brand that donates a fixed amount. The study also showed that disease prevention is the most motivational when making a purchase that contributes to a cause.

Having a percentage of a purchase donated is beneficial for a brand because it encourages repeat purchasing and loyalty. Men tend to lean toward causes where being involved requires a financial contribution rather than emotional involvement, which tends to appeal to women. Therefore, they are more likely to support organizations like The Salvation Army or Goodwill, while women support disease prevention causes like Breast Cancer Awareness.

With this in mind, the CosPro Agency is offering an opportunity for clients to show their customers  that they care about finding a cure for breast cancer by honoring Breast Cancer Awareness month in October.When you book an event with CosPro involving 100 stores or more, 5% of the proceeds will go to the Susan G. Komen Foundation for the Cure. In 2009, this offer resulted in $3,900 of donations for the Susan G. Komen foundation. The Susan G. Komen Foundation for the Cure is the global leader of the breast cancer movement and is the largest source of nonprofit funds dedicated to fighting breast cancer in the world.

Book your event now by calling Kristin Bocox at 877-3COSPRO ext. 501# or email her at