5 Things you Should Know About Hispanic Marketing

September 15th begins Hispanic Heritage month and Cosmetic Promotions wants to share some of our successful marketing tips for gaining Hispanic clients.

  1. Hispanics are very loyal: 61% of those surveyed, said once they find a brand they like, they don’t switch. Sampling is one of the best ways for them to gain confidence in your brand and become YOUR loyal customer. Remember 89% of all first purchases are because of TRIAL – not price or coupon.
  2. Hispanic Families shop together and typically on weekends. Consider doing in-store events during weekends in mid-September to mid-October in top Hispanic stores. Cosmetic Promotions can arrange these events in most chains.
  3. Hispanic Families spend more time together in activities than other ethnic groups. Consider sampling at Hispanic festivals, parades and community events. Cosmetic Promotions can handle this type of sampling for you. For example, on June 26th we participated for the 6th consecutive year in the San Juan Bautista post-parade concert in Camden, NJ. It is considered the largest summer event in the region with over 30,000 attendees and we distributed 2,000 sample bags to female attendees. Call us and we can come up with a Hispanic Heritage month community sampling plan.
  4. Hispanic are less price conscious, but they do use coupons on the brands they ALREADY love: 63% are more likely to use a coupon if it is bilingual. Cosmetic Promotions can do all types of printing and translate from English to Spanish on coupons, easel cards, etc.
  5. Hispanics utilize Hispanic media: 82% polled view Spanish TV, 75% listen to Spanish radio and 42% read Spanish papers or magazines. Reassign your budget dollars so that you are placing ads in these vehicles during the September-October time period. Cosmetic Promotions can help you design and place your ads in these publications.

Read About Our Latest Hispanic Event ยป

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