Nivea will be using reality star Khloe Kardashian-Odom to promote their ‘Good-bye Cellulite, Hello Bikini!’ challenge. The challenge is a four-week program that combines fitness, nutrition, style, and skin care with Nivea Good-Bye Cellulite products. Khloe Kardashian-Odom will use Nivea’s Good-Bye Cellulite fast-acting serum and advanced Good-Bye Cellulite gel cream and document her progress over four weeks via Twitter.

After a successful nail polish and unisex fragrance, pop-singer Justin Bieber is now also launching a woman’s fragrance called Someday. Someday will be debut in June in partnership with Give Back Brands – a company dedicated to donating its proceeds to charity from celebrity endorsed products.

Johnson Products has partnered with 100 Black Men of America and its Collegiate 100 program with its Ultra Sheen Men grooming line. This is a contribution to their effort to build upon their commitment to the African-American community. Johnson Products will be a part of the Collegiate 100 events at the 100 Black Men of America Conference in June. The company will host its Ultra Sheen Men Grooming Lounge for conference attendees and present the Collegiate 100 Chapter of the Year Award. 100 Black Men of America is a national association of leading African-American men of business, industry, public affairs and government with a mission to improve the well-being for African-Americans, particularly African-American youth.