Tom’s of Maine has launched a new toothpaste, Simply White. To promote the toothpaste, Tom’s of Maine is partnering with Sheryl Crow’s 100 Miles from Memphis Concert beginning May 7^th.  The partnership will result in the greening of the concert tour, community beautification events in select cities, and a free song download for Sheryl Crow fans. Sheryl Crow was chosen by Tom’s of Maine for her passion for the environment and healthy living. Simply White toothpaste is proven to whiten teeth, but contains no bleaching ingredients. There are also no artificial flavors, preservatives, animal testing, or animal ingredients.

Salma Hayek has teamed up with CVS to launch her own cosmetics line – Nuance. She took off 3 years from her acting career to create the line which debuted with 100 pieces.

Although new products are always great, the value of customer service cannot be ignored. In a recent survey by American Express’s Global Customer Service Barometer, 7 out of 10 Americans were willing to pay an average of 13% more with companies that provide excellent customer service. Sixty percent of the survey respondents believed that companies hadn’t improved their customer service, and 26% believed that companies are paying less to their customer service. Seventy eight percent of the respondents said they would cancel a transaction or not make an intended purchase because of poor customer service.