Archive for November, 2010

From Deodorant to Lipstick, Demonstrations Create Sales!

Posted in Recent Events, Survey Results on November 12th, 2010 by Kristin Bocox – Comments Off on From Deodorant to Lipstick, Demonstrations Create Sales!

Recently we conducted a shared “Its New” sampling event at 200 Walgreens stores across the country. Four brands participated in the event: Mennen Speed Stick, Colgate Wisp, Revlon, and Almay. The event resulted in 3,400 immediate sales and almost 20,000 coupons were distributed that will result in future sales. The demonstrators were also able to train 255 Beauty Advisors on all of the participating products.

Customers were thrilled to receive travel size samples of the Mennen Speedstick Deodorant and Colgate Wisp – over 15,000 samples were distributed during the event which took place over four consecutive Saturdays. The demonstrators were professional makeup artists and they performed “color-matching” demonstrations for Almay’s new Smart Shade Foundation and “lip makeovers” featuring Just Bitten Lipstain by Revlon. Both brands were a huge hit.

A survey conducted during the event indicated that over half the consumers had never tried any of the products before, but 95% said they would purchase the brands now that they had the chance to try them. 41% of those people made their purchase during the event as a result of the money saving coupons that they received.  Consumers also were excited to sign up to win a Beauty Basket – one winner per store – that contained full size products of those items being demonstrated.

As budgets get cut, manufacturers are looking for more economical ways to promote their brands. By sharing the event, it cut their cost by 50-75% and makes the event even more exciting for the consumer because there is more for them to try. We currently execute shared events at Rite Aid, Walgreens and just recently added CVS. Contact us to set up your shared event today!