Winter Park, FL – 200 top Walgreens stores in Florida and California hosted product demonstrations on Banana Boat Sport and Ultra Defense sun care products. Over 3,000 demonstrations were performed during the 4-hour event, which took place on Fridays & Saturdays in June & July and resulted in over 1,800 immediate sales. 6,200 coupons were distributed during the event and the Brand Representatives spend time educating consumers and store associates on sun protection.

Cosmetic Promotions, the national marketing company facilitating the event conducted a survey during and with 500 responses; 32% of the customers had never tried a Banana Boat product before and 61% of the ones who did not make an immediate purchase said they would at a future time. While the Sport Spray 30 SPF appealed more to adults; parents were buying the 100 SPF Ultra Defense for their children since Banana Boat was a brand they could trust to protect their skin. Each store offered a sun care basket that consumers could enter to win. Cosmetic Promotions provided the Brand Representatives, the printed materials, created the gift basket and table set up.