Cincinnati, OH – Ten CVS stores in the Cincinnati market were hand chosen by P&G to host hair care consultations on the NEW Pantene Formulas. Customers were greeted by a hair care consultant to assist them in choosing the correct Pantene regime for their hair needs. Informational brochures were handed out to over 400 customers and over 150 demonstrations were performed during the 4-hour event. 73 purchases were made that day and 362 coupons were distributed which should result in additional future sales. To encourage customers to visit the consultation table, they could enter to win a basket of products – one basket per store. Invitation postcards were sent out to consumers announcing the event and offering them a coupon.

Cosmetic Promotions, a national marketing and promotion firm executed the event for P&G and reported the results as follows:

• For every two demonstrations completed one piece of product sold.
• The consultants trained a total of 19 associates on the products so they can continue selling Pantene after the event.
• 50% of the customers said they would purchase at a later date and took a coupon.
• 75% said they would like to see more demo events.

A customer survey performed during the event concluded that the majority of the consumers were not only familiar with the Pantene brand but considered it a leader in the hair care category and were eager to learn about and try the new formulas.

Celebrating 20 years of business in 2010, Cosmetic Promotions regularly supplies professional makeup artists; skincare and hair care consultants to companies including RITE AID, Walgreens, Cover Girl, Maybelline and Neutrogena. They are the only promotional company dedicated to improving the sale of beauty products at mass retail. There services include all types of printed materials, sweepstakes execution and associate training programs. Their new website includes video’s on some the events and programs they have completed.