Dove encourages women everywhere to commit to spending one hour on a self-esteem building activity with a girl in their lives during the Dove Self-Esteem Weekend (October 22-24). Women can show how amazing things can happen when we all come together by registering their weekend activities on the interactive Dove Self-Esteem Weekend Map on www.dovemovement.com, which will serve as a visual representation of support for this cause, and can also be used to locate activities open to the public.

Dove is also inviting women to kick off the movement by sharing their inspiring message with the next generation, and simply answering the question: What do you wish you had known at 13? Dove has gathered some of its consumers and the nation’s most influential women to answer this question, and is sharing these messages as a source of inspiration for women and girls everywhere in the weeks leading up to the Dove Self-Esteem Weekend.

Las Vegas, NV – Walgreens Las Vegas store locations have been home to many in store events implemented by National Marketing firm, Cosmetic Promotions. Four stores in the Vegas market including the ones located at MGM Grand and Venetian played host to a special beauty event that ran four days at each store. Each day featured beauty brands including Revlon, Coppertone and Bain de Soleil.
Professional makeup artists applied and demonstrated the new Revlon Photo Ready foundation and powder along with Colorburst lip products to almost 200 women during the 4 day event, resulting in 140 immediate sales. In addition, the makeup artists trained the 28 beauty advisors on the products to help them sell more products in future events.

With the high heat index, it was no surprise that the sun care products featured by Coppertone and Bain de Soleil were a hit with the customers – almost 250 pieces were sold between the two brands. The 30 SPF sprays were a huge success with men. The nostalgic Bain de Soleil line (exclusive to Walgreens in all states excluding Florida) demonstrated their iconic Orange Gelee to a new generation. Over 900 coupons were distributed during the event. Exuberant demonstrators ventured outside the stores to help customers protect their skin from damaging sunrays. To add even more excitement, Vegas gamblers had a chance to win a beauty basket at each location filled with Revlon or sun care products.

“The theory is that people on vacation have more time to enjoy a makeover event and will go back home and purchase the products as well,” says Joann Tyson, president of Cosmetic Promotions. “Women are pleasantly surprised to find a professional makeup artist and beauty consultants at a drug chain – and to discover that the drug store brands are just as good as the department store ones they might have been using – 91% of the women surveyed during this even said they looked forward to more such events in their local Walgreens.

Cincinnati, OH – Ten CVS stores in the Cincinnati market were hand chosen by P&G to host hair care consultations on the NEW Pantene Formulas. Customers were greeted by a hair care consultant to assist them in choosing the correct Pantene regime for their hair needs. Informational brochures were handed out to over 400 customers and over 150 demonstrations were performed during the 4-hour event. 73 purchases were made that day and 362 coupons were distributed which should result in additional future sales. To encourage customers to visit the consultation table, they could enter to win a basket of products – one basket per store. Invitation postcards were sent out to consumers announcing the event and offering them a coupon.

Cosmetic Promotions, a national marketing and promotion firm executed the event for P&G and reported the results as follows:

• For every two demonstrations completed one piece of product sold.
• The consultants trained a total of 19 associates on the products so they can continue selling Pantene after the event.
• 50% of the customers said they would purchase at a later date and took a coupon.
• 75% said they would like to see more demo events.

A customer survey performed during the event concluded that the majority of the consumers were not only familiar with the Pantene brand but considered it a leader in the hair care category and were eager to learn about and try the new formulas.

Celebrating 20 years of business in 2010, Cosmetic Promotions regularly supplies professional makeup artists; skincare and hair care consultants to companies including RITE AID, Walgreens, Cover Girl, Maybelline and Neutrogena. They are the only promotional company dedicated to improving the sale of beauty products at mass retail. There services include all types of printed materials, sweepstakes execution and associate training programs. Their new website includes video’s on some the events and programs they have completed.

Winter Park, FL – 200 top Walgreens stores in Florida and California hosted product demonstrations on Banana Boat Sport and Ultra Defense sun care products. Over 3,000 demonstrations were performed during the 4-hour event, which took place on Fridays & Saturdays in June & July and resulted in over 1,800 immediate sales. 6,200 coupons were distributed during the event and the Brand Representatives spend time educating consumers and store associates on sun protection.

Cosmetic Promotions, the national marketing company facilitating the event conducted a survey during and with 500 responses; 32% of the customers had never tried a Banana Boat product before and 61% of the ones who did not make an immediate purchase said they would at a future time. While the Sport Spray 30 SPF appealed more to adults; parents were buying the 100 SPF Ultra Defense for their children since Banana Boat was a brand they could trust to protect their skin. Each store offered a sun care basket that consumers could enter to win. Cosmetic Promotions provided the Brand Representatives, the printed materials, created the gift basket and table set up.