The CosPro professional demonstrators promoted L’Oreals hair products and provided FREE color consultations at 15 Rite Aid locations during July. The Everpure line and Feria Hair Color were the center of attention during this promotion which was sponsored by Lucky Magazine.  The event resulted in 761 products sales; averaging 15.5 pieces sold PER STORE! For every 10 demonstrations, 8 products were sold. There were also 2,500 samples of Everpure distributed which will result in future sales once the customer try this sulfate-free line.  Many customers were also thrilled with the color consultations done learning what color is right for them, over 900 consults were performed. 

As retailers looked for ways to combat  the slowing Back to School Sales, CosPro Agency coordinated an effort across various brands to introduce several products to the Winn-Dixie customer during that time period.  Professional makeup artists conducted over 6,500 demonstrations in 25 top Florida Winn-Dixie stores over 4 weekends. The event featured products from Wet n Wild, Maybelline, Nailene, Olay and L’Oreal to name a few.

The event was pre-promoted in store and Winn-Dixie sent out emails to their Loyalty Club members. The event resulted in over 1,100 immediate sales translating to almost 12 sales per store!  Customers were thrilled to receive a gift bag filled with goodies and coupons and over 7,200 were distributed during the event. In addition, customers could sign up to win a Beauty Basket Raffle. The event was so successful Winn Dixie plans to do an encore in upcoming months.

CosPro Agency executed another incredibly successful event!  Our professional makeup artists promoted Maybelline’s Color Sensational Lip Color and the Pulse Perfection Mascara wand in 479 CVS stores nationwide over the last two weekends in September! 44% of the customers that received the demonstration had not tried either of these products – so this provided great product awareness. And the CVS customer appreciated being able to test the products.

The event resulted in over 5,100 sales — averaging 10.5 pieces of product sold at each store in just 4 hours!  For every makeover performed, the makeup artists at least one product and we averaged 125% closure rate!

The RITE AID Glam Camp program delivers fun and exciting product samples straight into the hands of teens at local community events throughout the nation. The program, in its 3rd year, is completely facilitated by Cosmetic Promotions Inc (CPI) – a national marketing and promotional company that specializes in promoting beauty products for mass retailers and vendors.

On November 28th through the 30th, Cosmetic Promotions handed out Teen bags on behalf of Rite Aid at the Miss Teen PA USA Pageant. The pageant took place at the Hyatt Regency in Pittsburgh, PA with an attendance of 2,000 each evening. Girls ages 14 to 26 from across Pennsylvania participated in the swimsuit, evening gown and interview competition. The girls who win this pageant will go on to compete for Miss Teen USA.

The bags were filled with products and coupons geared towards the teen market. There were 1,000 bags handed out and the girls commented “I love this lip gloss!” , “Do we get to keep the bags?” , “This is great!”, “Oh, I needed that!”. The coordinator also commented, “Once again the bags were a success” and they are looking forward to sampling with us again next year. The Miss PA Teen and Miss USA pageant welcome the Glam Camp Bags and put in a request for them every year.