Did you know that you should throw lip gloss out after 9 months? Chances are, you have some tubes in your makeup bag that are way past the point of expiration. We refreshed our own lip gloss supply with WetnWild Speedgloss Energizing Lip Shine. There is no wand to mess around with, or pot to stick your finger in, you just simply squeeze the tube and apply the gloss like lipstick.

The texture is pleasantly smooth, no stickiness. Speedgloss also has a lot of shimmer, so it has intense shine. The ingredients contain Gingko Bilboa, Ginseng, Guarana, Acai, Vitamin E, and peppermint. Antioxidants protect your lips from aging. Our favorite shade was Frenzied, it’s difficult to find a flattering shade of gold gloss and this is it!

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

It’s always fun to get a new flirty fragrance for the summer. We liked Deseo, the latest perfume by Jennifer Lopez. This is a floral fragrance, and it settles into a soft scent within about 30 minutes. It’s ideal for warmer weather, which is when you want subtlety. Deseo contains fresh orange blossom, pink geranium, and amber. Check out the website: http://www.jenniferlopezbeauty.com/content/en/whatsnew/wheretobuy.asp to see where you can buy Jennifer Lopez fragrances.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

Many women are on the hunt for a new fragrance for the summer. Fortunately, a Walgreens in Los Angeles (3201 W. 6th St.) will be giving away samples of the latest fragrances this Saturday from 12-4. At the end of the day there will also be a drawing for a basket worth $200.00! Brands will include Halle Berry, Nautica My Voyage, Bermuda Blue, Baby Phat Seductive, and Jennifer Lopez Deseo.

If you like false eyelashes then you will love CoverGirl Lashblast Volume Blasting Mascara. It gives the look of dramatic eyelashes in just one coat. We found that we didn’t have to use multiple layers to get the volume we wanted. Another plus is that it removes easily with soap and water so you don’t have spend your evenings removing your eye makeup. It’s hypoallergenic so contact lens wearers can join in the fun too.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

African American Females Targeted at Various Community Events

HARRISBURG, Pa. (May 19) Rite Aid has teamed up with Cosmetic Promotions Inc., a national marketing company that specializes in beauty, to promote its beauty department to African American females by attending a series of 10 community events in five key African American markets. The initiative builds on Rite Aid’s African-American promotional effort, dubbed Beauty the RITE Way.

The program is in its 5th year and involves sending Ethnic models to various conferences and festivals distributing 20,000 beauty sample bags to female attendees.  This year’s bags include products from RITE AID beauty vendors including  Jergens, Just for Me, Softsoap, Blue Star Ointment, Smooth ‘N Shine, Soft Crème, Maybelline Mineral Powder, Mane’n Tail and Fantasia Hair Polisher.  In addition, some of the bags contain a prize of a $100 Rite Aid gift card. 2,000 bags are distributed at each event to female attendees only.

On May 16th the BTRW sampling program traveled to the Pan-African Festival near Bowie, Maryland. This year’s them was “FROM ANTIQUITY to GLOBAL UNITY”; uniting families while raising the awareness of issues that affect people of African ancestry and featured special guest speaker, actress Lynn Whitfield.  The festival featured tasty ethnic and traditional foods, Caribbean and Gospel music and African attire Fashion Show. As families entered the festival they were greeted by the BTRW models at the RITE AID booth distributing the BTRW sample bags and the lucky recipients commented on how they couldn’t wait to try some of the new items. Halfway through the day, with more than four hours left to enjoy the festivities, all 2,000 bags were handed out and RITE AID was invited to come back next year.

On May 23rd, Beauty the RITE Way sampling models will attend the second day of the NY/NJ African American Statewide Parade and Festival which begins in Weequahic Park. There will be a RITE AID booth with banner at the event and announcements will be made throughout the day advertising the free BTRW bag available at the RITE AID booth. Over 500,000 are expected to attend the weekend’s festivities. There is a carnival, retail booths, live music, games and pony rides as well as a Hip Hop Tour. Also, there will be numerous booths featuring mouth watering soul food. The Heritage Festival will end on Memorial Day, May 25th.

The Gospel Jam 2009 at Wayne State University in Michigan will attract 5,000 African Americans. This year’s Gospel Jam will feature an evening of urban poetry, a gospel concert and the main attraction – the gospel dance competition. Proceeds from the event will go to benefit My Sister’s Keeper, nonprofit organization – developed to assist single-parenting mothers in Wayne County. The Rite Aid banner will hang at the main stage and to flyers will be distributed on campus promoting RITE AID and the giveaways in advance.

The entire program is completely coordinated and executed by Cosmetic Promotions Inc who secures the bags, the vendors, and the venues for the program.

Most women want only a bit of shimmer and don’t want to end up looking like they’re glittering up for a rave. WetnWild i-Sparkle Eyeshadow has a selection of eyeshadow quartets that brighten the eyes with a subtle shimmer.

Each quartet comes with an ingenious sliding mirror that makes application a cinch and a really fun design. Our favorite shade was 141 Galatic Realm. Although the colors may look intense, they do not deposit a lot of pigment (think a step higher than sheer).

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

Targeting Hispanic Women at Community Events

Harrisburg, PA – RITE AID has been working with Cosmetic Promotions Inc, a National marketing company that specializes in beauty, to promote their beauty and health department to Hispanic females by attending a series of 10 community events in 4 key Hispanic markets. The program is in its 4^th successful year sending Hispanic bilingual models to various conferences and festivals to distribute 20,000 beauty and health sample bags to female attendees.  Attendees of these events have always been thrilled with the sample bags that include products geared to Hispanics from RITE AID Beauty/Health vendors including  Smooth n’ Shine, Colgate, Tropez, Kiss, Jane Cosmetics, Clearasil, JNJ, L’Oreal, LA Looks, Palmers, Therma Flu, Dove and DeveloPlus.  In addition, some of the bags contain a prize of a $100 RITE AID gift card.

An upcoming event is the 33^rd Annual National Hispanic Women’s Conference being held this year on May 22^nd in Pasadena, California at the Convention Center. Over 3,000 Latinas are expected to attend this one-day conference that focuses on professional development and networking. The day includes workshops on career planning, educational achievement, financial planning and life empowerment as well as a runway fashion show. The conference’s signature event – Women of the Year Awards Luncheon – honors three exemplary Latinas who have influenced their chosen industry and have made a mark on society as a whole.

Bags will also be distributed to the first 2,000 females who attend the Hispanic Cultural Street Festival in downtown Los Angeles on May 24^th. Over 30,000 people are expected to attend this annual weekend celebration of Hispanic music, food, dance, art and culture. A free Health & Wellness Village will offer screenings, blood pressure, preventative programs and bilingual materials for festival-goers while Latin, Jazz and Pop musical acts will captivate the audience.

On May 30^th, the first 2,000 females attending the 10^th Annual Cuban Parade and Festival in N. Bergen, New Jersey will receive a RITE AID Hispanic Sampling Bag. This festival is all about honoring the vast contributions of Cuban-Americans in the United States and is expected to attract over 50,000 people. The festival will feature food kiosks with traditional food and plenty of entertainment and music by various artist and groups.

This sampling program is in addition to RITE AID’s African American (Beauty the RITE Way) and Teen (Glam Camp) beauty target sampling programs. All three programs are completely coordinated and executed by Cosmetic Promotions Inc.  The company secures the vendors, the bags and all the venues for distribution. The Hispanic program begins its 5^th year in July and will run through June 2010 and events will be in the Philadelphia, Los Angeles, New York and New Jersey areas.

Mineral makeup has a ton of benefits, but it definitely has room for improvement in the available selection of shades. If you can’t find the perfect for shade for your skin but want the benefits of mineral powder, you may want to try the WetnWild BeautyBenefits Fresh Effects Mineral Veil in the translucent shade.

This loose powder is for all skin types. It hides shine in your oily areas but also minimizes the appearance of lines and pores. The powder has a fine shimmer that translates to a radiant glow when applied to the skin. It’s also fragrance free and non irritating. We  give WetnWild a thumbs up for the elegant packaging, it’s always fun to have sophisticated looking makeup.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.

Shopping at Drug Stores for Beauty Products Increases

Orlando, FL – Cosmetic Promotions, Inc – a marketing company specializing in promotions for the Mass Beauty industry, just released the results of a survey conducted with over 1500 women on their beauty shopping habits.

Almost half (48%) of the respondents said that when shopping for cosmetics, PRICE was the most important factor to them. That was followed by SELECTION (33%), BEING ABLE TO TRY IT (13%) and SERVICE was in last place at 6%. When asked where they shopped for cosmetics 69% said DRUG STORE, only 16% said DEPARTMENT STORE, followed with 11% OTHER and only 4% replied FOOD store.

Compared to the same survey conducted in 2008, SHOPPING BY PRICE increased by 17% and SHOPPING AT DRUG STORES increased by almost 5% — a trend that is expected to rise due to the economy.

The WetnWild BeautyBenefits Dual Effects Lip Pencil glides on smoothly and blends well, but they also added something extra. On the other side of the pencil there is a balm that plumps and conditions the lips with botanical extracts. All of the lip pencil colors are natural looking, matte shades (we liked the Raisin shade the most). The order of operation is balm, liner, then lipstick or gloss. We don’t suggest trying to use the liner all over, it’s a bit too dry to try to use it as a lipstick as well. The balm has a nice lightweight texture that went perfectly under our lip color.

This article was written by Kristen Jason at Cosmetic Promotions. For more information on Cosmetic Promotions, please check out their website www.cosproagency.com or contact Kristen direct at kcopeland@cosmeticpromotions.com.