When we saw that the Wet N Wild Beauty Benefits Beyond Nourishing mascara was named one of America’s Healthiest Mascaras by Health Magazine we had to try it. Traditionally a discount cosmetic brand, Wet N Wild introduced Beauty Benefits as a separate line. All the Beauty Benefit cosmetics are formulated with lotus flower extract and marine and earth derived minerals which have anti aging properties with antioxidants.

The Beauty Benefits Beyond Nourishing mascara is formulated with soy protein and pathenol (found in quality hair conditioners) and is hypoallergenic and safe for contact lens wearers.  New mascaras come out all the time, but this formula is revolutionary. Unlike many mascaras that give the illusion of healthy lashes but cause brittleness, BBB Nourishing mascara made our lashes feel softer and washed off at the end of the day without causing eyelash loss. This mascara is so light weight, you’ll forget you have it on. The surprise is that it is advertised as giving ‘soft, full lashes’ but it actually has a considerable lengthening effect as well.

If you are looking for a faux eyelash look then this mascara is not for you. We recommend this for everyday wear. The bonus? Wet N Wild is a cruelty free company; they have pledged to never test on animals. For retail availability, check out their website: http://www.wnwbeautybenefits.com/store_finder.php